• MOTHERHOOD
    • MEET THE MOTHER
  • STYLE
  • FOOD
    • MAMA’S NIGHT OFF
    • RECIPES
  • TRAVEL
    • CAPER GUIDES
    • MAMA HOODS
  • LIVING
Follow
The Caperberry Collective
The Caperberry Collective
  • MOTHERHOOD
    • MEET THE MOTHER
  • STYLE
  • FOOD
    • MAMA’S NIGHT OFF
    • RECIPES
  • TRAVEL
    • CAPER GUIDES
    • MAMA HOODS
  • LIVING
LIVING

A Real Life Toy Story

bureau Frédéric

Bureau Frédéric

 

There is no other place to start except here. Bang in the middle of Frédéric’s bureau. 

Who is Frédéric? I hear you ask. And how or why is his office the most delicious recipe of chaos and order, thrown in with some seriously tasty artwork? You, my friends, are looking at a real life grotto, toy workshop, inventor’s haven, you choose. 

 

This is the the story of a family business, passed down from mother to son. It’s a tale of love and creativity and is EXACTLY what we all need to hear right now.

Let’s whoosh back to 1954. Meet the Djeco family. More specifically, meet Véronique Michel-Dalès. Mother and entrepreneur in a time when few women (particularly mothers) embarked on adventures of this kind. Véronique started a toy business: Djeco, meaning gecko, the lucky lizard (cute!)

 

Loto-Magasins

Véronique’s educational toys: Le loto des Quatre Jeudis

 

This is where Frédéric comes in. The family business was put on hold whilst V’s son (that’s Frédéric) grew up… In 1989 Frédéric decided to reawaken the company. The family business was now his playground.

Over the next decade, starting in his office set up in the former warehouse, he travelled the globe searching for undiscovered toys, importing them and inventing new ones. He was the Willy Wonka of the toy world! France had entered a new era in games, with Djeco fronting it. And it was exciting! 

To this day, Djeco is distributed in over 70 countries around the world, from France to Japan.

GO TO: djeco.com

 

SHOP OUR FAVOURITES:

White Poli Baby Activity Toy, £24.90
White Poli Baby Activity Toy, £24.90
Leo's Cooker Play Kitchen, £139.90
Leo’s Cooker Play Kitchen, £139.90
Ze Geoanimo Wooden Animals, £49.90
Ze Geoanimo Wooden Animals, £49.90
Pull along, Mila, £36.00
Pull along, Mila, £36.00

Stacky Jungle Stacking Blocks, £49.90
Stacky Jungle Stacking Blocks, £49.90
Pirates Treasure Shelves, £43
Pirates Treasure Shelves, £43
Duck And Friends Puzzle, £21
Duck And Friends Puzzle, £21
Super Hero Stickers, £5.90
Super Hero Stickers, £5.90

 

 

 

 

 

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at [email protected]

Inspiration/Image Credits: djeco.com, alexandalexa.com

  • previously

    previously

    How To Recreate A Slim Aarons Summer
  • up next

    up next

    When A Children's Label Makes Womenswear You ACTUALLY Want To Wear

Post navigation

Previous PostPrevious How To Recreate A Slim Aarons Summer
Next PostNext When A Children’s Label Makes Womenswear You ACTUALLY Want To Wear
You Might Also Like
Zennor Wild: All About The Bees
Lazy Eye Ceramics: Whizz at the Wheel
Wool And The Gang: Flower Power Plant Hanger
Skandinavisk: Candles & Love Stories
Bronte Aurell: The Real Meaning of Hygge
(Last Minute) Valentine’s Ideas…

SEARCH

SUBSCRIBE TO OUR NEWSLETTER

ABOUT THE CAPERBERRY CO.

Founded in 2016, Caperberry is an online platform bringing you hand-picked products, fashion, food, destinations, ideas, interviews and brands that will not fail to inspire. It’s for the mums who love the world of motherhood as much as they love a good Vietnamese-Style Chicken & Noodle Salad, the ones who can’t resist a sweet little knitted baby bonnet as much as they love scrolling through eBay searching for an old Celine or a vintage wallpaper. We’re here to feed all of the above and keep your entrepreneurial streak alive and raring.

ADVERTISE WITH US

How do you reach style conscious women who love fashion, beauty, food, travel and interiors? Through us.

At The Caperberry Co. we are here to get your business noticed and dished out to the right crowd. We reach a highly engaged audience of in-the-know women on a daily basis.

If you would like find out more, please get in touch:

[email protected]

Or:

[email protected]

SIGN UP!

The Caperberry Collective
  • MOTHERHOOD
    • MEET THE MOTHER
  • STYLE
  • FOOD
    • MAMA’S NIGHT OFF
    • RECIPES
  • TRAVEL
    • CAPER GUIDES
    • MAMA HOODS
  • LIVING
© 2020 The Caperberry Collective

Got it! We use cookies to ensure you get the best experience on our website.