Bureau Frédéric
There is no other place to start except here. Bang in the middle of Frédéric’s bureau.
Who is Frédéric? I hear you ask. And how or why is his office the most delicious recipe of chaos and order, thrown in with some seriously tasty artwork? You, my friends, are looking at a real life grotto, toy workshop, inventor’s haven, you choose.
This is the the story of a family business, passed down from mother to son. It’s a tale of love and creativity and is EXACTLY what we all need to hear right now.
Let’s whoosh back to 1954. Meet the Djeco family. More specifically, meet Véronique Michel-Dalès. Mother and entrepreneur in a time when few women (particularly mothers) embarked on adventures of this kind. Véronique started a toy business: Djeco, meaning gecko, the lucky lizard (cute!)
Véronique’s educational toys: Le loto des Quatre Jeudis
This is where Frédéric comes in. The family business was put on hold whilst V’s son (that’s Frédéric) grew up… In 1989 Frédéric decided to reawaken the company. The family business was now his playground.
Over the next decade, starting in his office set up in the former warehouse, he travelled the globe searching for undiscovered toys, importing them and inventing new ones. He was the Willy Wonka of the toy world! France had entered a new era in games, with Djeco fronting it. And it was exciting!
To this day, Djeco is distributed in over 70 countries around the world, from France to Japan.
GO TO: djeco.com
SHOP OUR FAVOURITES:
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- White Poli Baby Activity Toy, £24.90
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- Leo’s Cooker Play Kitchen, £139.90
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- Ze Geoanimo Wooden Animals, £49.90
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- Pull along, Mila, £36.00
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- Stacky Jungle Stacking Blocks, £49.90
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- Pirates Treasure Shelves, £43
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- Duck And Friends Puzzle, £21
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- Super Hero Stickers, £5.90
DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at [email protected]
Inspiration/Image Credits: djeco.com, alexandalexa.com
