Today, we’re thrilled to be featuring Lisa Furuland, Founder of the product every new mama seems to know about: Sleepyhead of Sweden. Lisa tells us how and why the brand started, the juggle of motherhood and business and steering clear of short-life, low-quality single-use items.
FIRSTLY, HOW DO YOU TAKE YOUR COFFEE?
I don’t. I drink tea.
TELL US ABOUT SLEEPYHEAD… HOW DID IT COME ABOUT?
When I had my first son, Ilias, in 2006, I felt there was something missing in the baby market that answered the multitasking needs of modern parents. Style and parenthood should not be mutually exclusive!
A good night’s sleep is at the core of our health and happiness. I am also passionate about attachment parenting and bed-sharing. I strongly believe in the developmental benefits of this approach. By inventing Sleepyhead, I could sleep soundly in between feeds knowing my baby was safe right next to me.
WHY SHOULD A SLEEPYHEAD POD BE ON EVERY EXPECTING MOTHER’S LIST OF ESSENTIALS?
I’m a firm believer that we do not need to spend more resources, neither our own nor the earth’s, on short-life, low-quality single-use items. The Deluxe+ size can be used for lounging, napping, tummy time, co-sleeping, changing diapers, cuddling and playing. It’s an essential all-in-one portable docking station for babies that is perfect to bring along on trips. The Grand size was designed to help ease the crib to bed transition and facilitates comfortable sleeping in toddler beds and twin beds.
We put exhaustive research into the practices, materials and labour that go into the making of our products. There are very few product standards within this segment, but we have gone above and beyond any safety or legal obligations globally to dig out tests, for example for air-permeability and force deflection or firmness, and voluntarily making sure we adhere.
TELL US A LITTLE BIT ABOUT YOUR FAMILY…
We are a multicultural family and speak a handful of languages between us. My husband Costa is born and raised in South Africa, from a Greek father and with British, Scottish even, influence on his mother’s side, whereas I am Swedish. We have two sons who are now 13 and 11. We moved from Sweden to Athens, Greece, in 2016 and have embraced the Mediterranean lifestyle in full in Costa’s father’s homeland. As self-confessed ‘aquaholics’ we can often be found at the beach, diving, supping, kayaking and exploring the flora and fauna that surrounds us on the Athenan Riviera with our adopted street dog Grey.
As an entrepreneur, I hope I’m teaching my kids a solid work ethic and a sense of pride. I hope that my kids will feel like they, too, can accomplish whatever they set their minds to.
TOP TRICKS FOR JUGGLING MOTHERHOOD AND BUSINESS?
I think being a mom gears you up even more for entrepreneur life — running a family is not dissimilar to running a business. Being a mom has certainly helped me manage my time and prioritize what needs to get done every day. Every moment counts in my workday and that has helped make me a better decision-maker. My prize at the end of a workday is spending time with my family – so it’s fantastic motivation to get things done. Additionally, as my company-growth model has been the remote company, I’m able to work from home and I don’t have to worry about a commute. I am able to see my children in the morning before school and directly after school.
FAVOURITE THING ABOUT MOTHERHOOD?
There are so many aspects to motherhood that are amazing, so it’s difficult to choose just one, but watching my boys grow to be thoughtful, curious and kind global citizens is a true privilege.
…AND HARDEST THING?
Finding the time to fit everything in; especially down time!
WHAT ADVICE WOULD YOU GIVE TO A NEW MAMA?
I think it’s important to take a long view of our lives even when the days seem long and hard. I try to stay in the moment and be present with the children as much as possible. That said, I am a big believer in self-care for mothers, and I believe getting enough sleep in the early days is so essential for both mother and baby to bond. Mothers often put others first, and it’s important not to focus on others at the determent of yourself. A bit of a cliché, but you can’t pour from an empty jug. You are still important.
WHAT’S NEXT FOR YOU – BUSINESS OR PERSONAL – FOR THE REST OF THE YEAR?
I am working on a number of projects and I am very excited to see my brands grow. Our mission for our entire family of juvenile brands is to create something that weaves together style and functionality – fashion and function – while still strengthening the bond between parents and their children.
GO TO: sleepyheadofsweden.com
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Inspiration/Image Credits: sleepyheadofsweden.com | Featured image: instagram.com/margotmilani via instagram.com/sleepyheadofsweden, instagram.com/dockatot