We’re big fans of Copenhagen-based, husband-and-wife owned brand, Ganni. And we know we’re not the only ones. The label has a huge following for it’s fun-loving, effortlessly Scandi (but not too ‘Scandi’), playful prints and effortless approach to setting trends.
The first drop of Ganni’s SS19 collection has just landed and it’s bursting at it’s puffy sleeved seams with floral mesh, fun silhouettes and pretty embellishments.
“All my best memories are of camping weekends in summer. And clothes for camping is exactly my aesthetic. I like to mix it up, to put a nice dress with an oversized sweater or chunky sneaker. Like when you’re pulling out clothes out of your backpack, it’s unpredictable. I think that’s an influence somehow, always – and that’s how Copenhagen girls dress.” – Ditte Reffstrup, Creative Director.
PRINTED MESH ROLLNECK, £90 | HERE
RIPSTOP QUILT JACKET, £370 | HERE
“For me this season was about chasing a feeling… of being outside at sunset, barefoot on the grass listening to dogs bark and friends cooking and laughing around the fire. In Copenhagen in summer it’s tradition that friends get out to the forest or the beach at the weekend. It’s about being in nature with friends, sharing all these unforgettable moments… you don’t realise at the time how special they are” – Ditte Reffstrup, Creative Director.
EMBELLISHED MESH TOP, £440 | HERE
PRINTED GEORGETTE PUFF SLEEVE DRESS, £180 | HERE
PLAIN COTTON POPLIN WRAP BLOUSE, £100 | HERE
GO TO: ganni.com
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Inspiration/ImageCredits: ganni.com, instagram.com/ganni