The Principal London is certainly not one to bypass this summer. The grandeur of the original hotel combined with the luxury of the 21st century will make you wonder why you hadn’t discovered this gem before, we certainly did. This elegant hotel has administered a shot of adrenaline to the heart of London’s most literary neighbourhood.
THE LOCATION
Just 1 mile from the Strand, overlooking Bloomsbury’s Russell Square and the British Museum the thé-au-lait-terracotta hotel sits in the perfect location for a weekend break.
THE FOOD
Coffee, tea, pastries galore, no-one can say ‘no’ to The Principal’s Burr & Co. coffeehouse, nor Neptune – their innovative approach to the classic oyster bar. If this doesn’t quench your thirst, you’ll find decorated in sumptuous fabrics and dark wood panelling, Fittz’s cocktail bar.
THE ROOMS
With 334 bedrooms and suites to choose from, the options are endless. Think custom-made beds, ceramic and marble bathrooms and specially commissioned artwork, luxury is written all over it.
THE INTERIORS
Keeping in with the heritage of the building, while mixing contemporary layers on top of the original listed features. The Principal is all about modern chic combined with traditional elegance.
THE GYM
Exclusively for hotel guests, the gym is not only equipped with TechnoGym free-weights and resistance machines but the ample room provides you with space for a wind-down yoga session before hitting the bustle and beauty of London at night.
EVENTS
The Principal London loves a love story and so do we. The original ballroom been restored to host the most stunning wedding reception with a double-height ceiling, original features, and windows the entire length of one wall. If this isn’t enough, then there are also an additional eight meeting and event spaces to choose from!
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– JPS
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