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The Caperberry Collective
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  • MOTHERHOOD
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STYLE

Yoki Store: Understated Style For Kids

Yoki Store

Kingston Dress – Misha & Puff

 

FOR: 0-8 year olds, boys & girls

THE STORY: Founders Susi (stylist) and Marlijn (buyer) met whilst working together at a high-end boutique in Amsterdam, and shared the love for beautiful fabrics, fashion and aesthetics. Fast-forward to 2019, when they decided to join forces and start an online boutique, filled with a curated collection of unique, timeless and sustainable goods for children.

 

Yoki Store

PHOTO: Lois Moreno for Yoki

 

WHY WE LOVE IT: Yoki is ‘goodness’ in Japanese, and that is exactly what this cute shop sells and breathes. While we all know the usual suspects in terms of clean aesthetics and toned-down colour palettes when it comes to today’s children’s clothing brands, Yoki Store succeeds in standing out. By carefully selecting (lesser known) international brands and personally handpicking a small selection, the owners managed to compile a rather cool collection that is both surprising and classic. Both girls love the understated chic style of Japanese and South Korean brands and wanted to bring that to their shop. Equally important: a clean production line and sustainability.

All in all, Yoki Store is a delicious candy store for those looking for subdued colours, beautiful brands and timeless designs. They surprise and inspire every single time, in a good and subtle way.

 

Yoki Store

Holiday Set Baby – Búho

 

THE COLLECTION: Clothing: Jackets, pants, sweaters, shirts, blouses, tops, skirts, dresses, jumpsuits, rompers, swimwear, socks, babywear, hats and kimonos. In short: your kids’ entire wardrobe…

Home/Deco/Care: Hand creams, muslin cloths, bamboo hangers, mobiles, blankets and mattresses. (Perfectly suitable for grownups too!)

Play: Rattles, soft toys (come heating cushions!), wooden toys, and the most amazing African hand-woven vehicles in different shapes and styles.

– The Travelling Toddler


SHOP OUR FAVES:

Yoki Store
Yoki Store
Yoki Store
Yoki Store
Yoki Store

 

GO TO: yoki-store.com

INSTAGRAM: @yoki_store

 

 

 

 

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at [email protected]

Inspiration/Image Credits: yoki-store.com

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    Josefine Ekstrand: On The Road With 2 Kids And A Family Business
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