FOR: 0-8 year olds, boys & girls
THE STORY: Founders Susi (stylist) and Marlijn (buyer) met whilst working together at a high-end boutique in Amsterdam, and shared the love for beautiful fabrics, fashion and aesthetics. Fast-forward to 2019, when they decided to join forces and start an online boutique, filled with a curated collection of unique, timeless and sustainable goods for children.
PHOTO: Lois Moreno for Yoki
WHY WE LOVE IT: Yoki is ‘goodness’ in Japanese, and that is exactly what this cute shop sells and breathes. While we all know the usual suspects in terms of clean aesthetics and toned-down colour palettes when it comes to today’s children’s clothing brands, Yoki Store succeeds in standing out. By carefully selecting (lesser known) international brands and personally handpicking a small selection, the owners managed to compile a rather cool collection that is both surprising and classic. Both girls love the understated chic style of Japanese and South Korean brands and wanted to bring that to their shop. Equally important: a clean production line and sustainability.
All in all, Yoki Store is a delicious candy store for those looking for subdued colours, beautiful brands and timeless designs. They surprise and inspire every single time, in a good and subtle way.
THE COLLECTION: Clothing: Jackets, pants, sweaters, shirts, blouses, tops, skirts, dresses, jumpsuits, rompers, swimwear, socks, babywear, hats and kimonos. In short: your kids’ entire wardrobe…
Home/Deco/Care: Hand creams, muslin cloths, bamboo hangers, mobiles, blankets and mattresses. (Perfectly suitable for grownups too!)
Play: Rattles, soft toys (come heating cushions!), wooden toys, and the most amazing African hand-woven vehicles in different shapes and styles.
SHOP OUR FAVES:
GO TO: yoki-store.com
INSTAGRAM: @yoki_store
DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at [email protected]
Inspiration/Image Credits: yoki-store.com
